Universal McCann

McCann Armenia was established in 2001 as the Armenian representative of the global advertising network McCann Worldgroup (currently operating as McCANN). Universal McCann (UM) has been operating since 2010 as the media agency within the same group structure. Since December 2025, both agencies have been part of Omnicom Group.

As one of the first international advertising agencies operating in Armenia, McCann has played a significant role in introducing global marketing standards, strategic thinking, and creative excellence to the local market. Over the years, the agency has developed strong expertise in brand building, integrated communications, and the execution of campaigns tailored to local audiences.

McCann provides a comprehensive range of integrated marketing services, including:

Brand strategy development
Creative concept development
Advertising campaign management
Digital communications
Content creation and production
Integrated marketing solutions

The agency works closely with clients to build strong brand platforms and communication strategies that enhance visibility, relevance, and market presence.

Universal McCann (UM) specializes in media strategy, planning, buying, campaign optimization, and performance analysis across both traditional and digital channels. The agency combines data-driven media expertise with an in-depth understanding of the Armenian market to deliver effective and efficient media solutions.

Its services include:

Media strategy development
Media planning and buying
Television advertising
Digital media planning and performance marketing
Radio advertising
Outdoor advertising
Integrated cross-channel planning
Campaign monitoring and analytics

Together, McCann and Universal McCann combine international expertise with local market knowledge, enabling brands to connect effectively with Armenian audiences through impactful creativity, strategic communications, and efficient media execution.

Guiding Everything We Do

OUR VALUES

Transparency

We strengthen public trust through accountable governance and open data.

Professional Development

We invest in media education programs to nurture the next generation of professionals.

Competitiveness

We enhance the attractiveness of the local media market for advertisers, partners, and international players.

Mission Statement

To ensure transparency, accuracy, and fairness in Armenia’s audiovisual media sector by managing audience measurement systems, safeguarding data integrity, and fostering a competitive and reliable media environment that meets international standards.

Executive Director

Margarita Grigoryan

Margarita Grigoryan is a prominent Armenian media executive whose career spans more than 30 years across television, radio, print media, public administration, and academia. Widely recognized for her contribution to the development of Armenia’s modern media landscape, she has combined editorial expertise, strategic leadership, and academic insight throughout her professional journey. Grigoryan began her career in journalism in the early 1990s, contributing to leading Armenian newspapers and the Armenpress news agency while still a student. In 1993, she joined Public Radio of Armenia, where she worked as an editor and later as a producer and chief editor of socio-political programming. Her early work was marked by a strong focus on public affairs, social issues, and political analysis during a formative period in Armenia’s post-independence media environment.